This
accessible and inspiring guide includes profiles of successful
ecopreneurs and provides an in-depth exploration of:
· Eco-business basics
· Purposeful management
· Marketing in the green economy
· Running a lifestyle business
Ecopreneuring shows how we can earn our daily bread on
a local or regional level while saving money, strengthening the
economy, and helping restore the planet to ecological health and
social stability.
Part small business manifesto, part personal finance primer, Ecopreneuring
is essential reading for small business owners, prospective entrepreneurs,
and anyone who dreams of a livelihood based on independence, creativity,
passion, and a commitment to green practices and sustainability.
224
pages, 2008, 6" x 9", paperbound